Competitor Analysis Agent

Build an AI agent that performs comprehensive competitive intelligence by combining web search, content scraping, and reasoning tools to analyze competitors and generate strategic reports with actionable insights.

What You’ll Learn

By building this agent, you’ll understand:

• How to integrate multiple tools (Firecrawl and ReasoningTools) for complex workflows
• How to structure multi-phase research processes with clear instructions
• How reasoning tools make the agent’s analytical thinking transparent
• How to define structured output templates for consistent reports

Use Cases

Build market research tools, competitive intelligence systems, strategic planning assistants, or due diligence platforms for investment decisions.

How It Works

The agent follows a systematic five-phase research process:

1. Discovery: Finds competitors and industry information using web search
2. Analysis: Scrapes websites and extracts detailed information
3. Comparison: Analyzes features and competitive positioning
4. Synthesis: Conducts SWOT analysis with reasoning tools
5. Reporting: Compiles findings into actionable recommendations

Reasoning tools provide transparency into the agent’s analytical thinking throughout the process.

Code

competitor_analysis_agent.py

from textwrap import dedent

from agno.agent import Agent
from agno.models.openai import OpenAIChat
from agno.tools.firecrawl import FirecrawlTools
from agno.tools.reasoning import ReasoningTools

competitor_analysis_agent = Agent(
    model=OpenAIChat(id="gpt-4.1"),
    tools=[
        FirecrawlTools(
            enable_search=True,
            enable_crawl=True,
            enable_mapping=True,
            formats=["markdown", "links", "html"],
            search_params={
                "limit": 2,
            },
            limit=5,
        ),
        ReasoningTools(
            add_instructions=True,
        ),
    ],
    instructions=[
        "1. Initial Research & Discovery:",
        "   - Use search tool to find information about the target company",
        "   - Search for '[company name] competitors', 'companies like [company name]'",
        "   - Search for industry reports and market analysis",
        "   - Use the think tool to plan your research approach",
        "2. Competitor Identification:",
        "   - Search for each identified competitor using Firecrawl",
        "   - Find their official websites and key information sources",
        "   - Map out the competitive landscape",
        "3. Website Analysis:",
        "   - Scrape competitor websites using Firecrawl",
        "   - Map their site structure to understand their offerings",
        "   - Extract product information, pricing, and value propositions",
        "   - Look for case studies and customer testimonials",
        "4. Deep Competitive Analysis:",
        "   - Use the analyze tool after gathering information on each competitor",
        "   - Compare features, pricing, and market positioning",
        "   - Identify patterns and competitive dynamics",
        "   - Think through the implications of your findings",
        "5. Strategic Synthesis:",
        "   - Conduct SWOT analysis for each major competitor",
        "   - Use reasoning to identify competitive advantages",
        "   - Analyze market trends and opportunities",
        "   - Develop strategic recommendations",
        "- Always use the think tool before starting major research phases",
        "- Use the analyze tool to process findings and draw insights",
        "- Search for multiple perspectives on each competitor",
        "- Verify information by checking multiple sources",
        "- Be thorough but focused in your analysis",
        "- Provide evidence-based recommendations",
    ],
    expected_output=dedent("""\
    # Competitive Analysis Report: {Target Company}

    ## Executive Summary
    {High-level overview of competitive landscape and key findings}

    ## Research Methodology
    - Search queries used
    - Websites analyzed
    - Key information sources

    ## Market Overview
    ### Industry Context
    - Market size and growth rate
    - Key trends and drivers
    - Regulatory environment

    ### Competitive Landscape
    - Major players identified
    - Market segmentation
    - Competitive dynamics

    ## Competitor Analysis

    ### Competitor 1: {Name}
    #### Company Overview
    - Website: {URL}
    - Founded: {Year}
    - Headquarters: {Location}
    - Company size: {Employees/Revenue if available}

    #### Products & Services
    - Core offerings
    - Key features and capabilities
    - Pricing model and tiers
    - Target market segments

    #### Digital Presence Analysis
    - Website structure and user experience
    - Key messaging and value propositions
    - Content strategy and resources
    - Customer proof points

    #### SWOT Analysis
    **Strengths:**
    - {Evidence-based strengths}

    **Weaknesses:**
    - {Identified weaknesses}

    **Opportunities:**
    - {Market opportunities}

    **Threats:**
    - {Competitive threats}

    ### Competitor 2: {Name}
    {Similar structure as above}

    ### Competitor 3: {Name}
    {Similar structure as above}

    ## Comparative Analysis

    ### Feature Comparison Matrix
    | Feature | {Target} | Competitor 1 | Competitor 2 | Competitor 3 |
    |---------|----------|--------------|--------------|--------------|
    | {Feature 1} | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
    | {Feature 2} | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |

    ### Pricing Comparison
    | Company | Entry Level | Professional | Enterprise |
    |---------|-------------|--------------|------------|
    | {Pricing details extracted from websites} |

    ### Market Positioning Analysis
    {Analysis of how each competitor positions themselves}

    ## Strategic Insights

    ### Key Findings
    1. {Major insight with evidence}
    2. {Competitive dynamics observed}
    3. {Market gaps identified}

    ### Competitive Advantages
    - {Target company's advantages}
    - {Unique differentiators}

    ### Competitive Risks
    - {Main threats from competitors}
    - {Market challenges}

    ## Strategic Recommendations

    ### Immediate Actions (0-3 months)
    1. {Quick competitive responses}
    2. {Low-hanging fruit opportunities}

    ### Short-term Strategy (3-12 months)
    1. {Product/service enhancements}
    2. {Market positioning adjustments}

    ### Long-term Strategy (12+ months)
    1. {Sustainable differentiation}
    2. {Market expansion opportunities}

    ## Conclusion
    {Summary of competitive position and strategic imperatives}
    """),
    markdown=True,
    add_datetime_to_context=True,
    stream_events=True,
)

competitor_analysis_agent.print_response(
    """Analyze the competitive landscape for Stripe in the payments industry.
    Focus on their products, pricing models, and market positioning.""",
    stream=True,
    show_full_reasoning=True,
)

What to Expect

The agent will conduct a comprehensive competitive analysis in five phases. It uses Firecrawl to search for competitors and scrape their websites, then applies reasoning tools to analyze findings. The analysis streams in real-time so you can follow the agent’s research and thinking process.

The final output is a detailed strategic report with competitor profiles, SWOT analyses, comparative tables, and actionable recommendations organized by timeline (immediate, short-term, long-term).

Usage

1. Create a virtual environment

   Open the Terminal and create a python virtual environment.

   Mac

   python3 -m venv .venv
   source .venv/bin/activate
   

2. Set your API key

   export OPENAI_API_KEY=xxx
   export FIRECRAWL_API_KEY=xxx
   

3. Install libraries

   pip install -U agno openai firecrawl-py
   

4. Run Agent

   Mac

   python competitor_analysis_agent.py
   

Next Steps

• Modify the target company in the example query to analyze different markets
• Adjust search_params and limit in FirecrawlTools for deeper or broader research
• Customize the expected_output template to focus on specific competitive aspects
• Explore Reasoning Tools for advanced analytical capabilities